Distance From the First Location
You risk limiting your customer base by opening a second restaurant close to the first. It’s possible that you won’t be able to fill both spots every day. You’ll get better results if you space your establishments further apart.
Examine the eateries in the region where you want to relocate. Is everything going well for them? Is your concept one-of-a-kind in the area?
If you want to start a second deli but there are already three on the street, you’ll have a better chance of succeeding if you choose a different site. On the other hand, if you’re thinking about starting a deli in a bustling downtown area and see that the other delis are packed at lunchtime, it may be an excellent location for your business.
Spend some time in the vicinity of your second prospective site. You’ll have a better grasp of the flow and activity in the neighborhood, allowing you to make an informed decision on the location of your second restaurant.
Accessibility
Major restaurant franchises are frequently positioned near highway exits because it makes them more accessible to customers.
Certain restaurants, such as those near the Eiffel Tower or the Colosseum, may get away with subpar cuisine or service because of their convenient positions.
There is lots of foot traffic in urbanized regions, so restaurants just need to draw customers from the street.
Other than the very exceptional, most successful restaurants are easy to locate, and you may find them in city centers or unusual settings all over the world.
Size
During the restaurant site selection process, the size of the place is an important consideration to consider.
The eating area is not the only factor to consider when determining the size of a restaurant. All of the cooking equipment should be able to fit on the site. Large rooms are required for walk-in freezers, cooking stations, and other such items.
You may choose the size of the sitting space, bar, and other amenities based on your concept.
Because of the limited and narrow eating room, a constrained space to accommodate more people frequently has the opposite effect and pushes customers away.
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