Ever since its inception in 1980, Savour Foods has been known for its quality, and taste, as well as the experience of dining-in the iconic branch in Islamabad, after which it expanded to other cities, including Lahore. However, management started noticing a shift in trends in recent years, as their customers started opting for online delivery more and more often. Sensing a need, and taking it upon themselves to meet it, Savour Foods enlisted Blink’s all-in-one Restaurant Management System, to help meet customer needs more efficiently.
The Challenge
As a well-established restaurant, Savour Foods relied heavily on call-in orders, often leading to manual errors and complaints. Managing manual, online and call-in orders became increasingly challenging for Savour to handle, resulting in a need to change their way of operating.
It was at this point that Savour realized it would need to invest heavily in its online delivery platform, and that this would require a significant investment in time, expertise, and resources. With its customer base and online orders growing day by day, Savour needed to implement a solution that would meet its resource constraints, as well as be ready to launch as soon as possible.
Solution
To address these challenges, Savour Foods employed Blink’s all-in-one restaurant management system, designed to meet all the needs of modern eateries. Blink was able to provide a tailored solution that transformed Savour Foods’ operations and set them up for sustained growth.
Firstly, Blink equipped Savour Foods with its online ordering platform, that integrated all mediums for online ordering including a website, mobile app, point-of-sale (POS) systems, and fleet management. This integration eliminated the need for fragmented tools and centralized all operations, enabling staff to manage orders seamlessly and reduce errors.
Secondly, the scalability of Blink’s system ensured that Savour Foods could handle increased order volumes without compromising service quality. As the customer base grew, Savour was able to use Blink’s infrastructure to expand its operations without fearing delays and bottlenecks. Savour also used Blink’s fleet management system which works to optimise delivery routes, ensuring timely deliveries and reducing operational costs. Hence, customer satisfaction rates grew, even during peak times.
Additionally, Blink’s team also empowered Savour Foods to take control of their engagement strategies, such as targeted promotions, analytics, push notifications and more. By connecting customers to Savour directly, Blink eliminated the need for any third parties and allowed Savour to connect with its customers directly in order to drive loyalty and repeat purchases. With data provision, Savour could tailor its strategies by analyzing audience segments, different times of the day, and more, allowing them to maximize their growth.
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The Results
In the first three months, Savour Foods experienced a 4.8x increase in order volumes. With streamlined operations and enhanced user experience, Savour Foods’ app rating soared from 3.8 to 4.7 stars. Customers appreciated the convenience and reliability of the new platform. Using Blink’s fleet management solution, Savour Foods also achieved a 5x increase in delivery efficiency.
Leveraging Blink’s scalability, Savour Foods opened two additional branches within the first three months, reaching new cities and growing their customer base. With 50% of orders coming from repeat customers, Savour Foods further solidified its customer loyalty. A significant 81.2% of orders were placed through the app, showcasing the benefits of a seamless application design.
Today, Savour Foods is a prominent example of the power of digital transformation when combined with the right technology partner. Their journey with Blink can serve as a benchmark for other businesses looking to thrive in an increasingly digital world!
Try the Savour Foods website and app for yourself:
