Over the course of the last 2 – 3 years, there has been a massive shift in the online ordering food trend. Ever since the Covid-19 pandemic situation came into effect, the overall modus operandi in the F&B industry shifted to online food ordering platforms.
Not that such ordering facilities existed before, the fact that the entire world population alongside the business industry had to deal with the “new normal” in the aftermath of the pandemic situation, things changed fast.
From food business operators’ point of view, if you haven’t incorporated an online food ordering system, you should do that already.
This post highlights some of the key food delivery service benefits for restaurants that haven’t fully embraced the technology yet. Alongside an emphasis on the “delivery” aspect, we will also talk about the food ordering service benefits for your restaurant as well – as in, why it is better to sign up for a direct online ordering and fleet management account with an online vendor.
Food Delivery Service Benefits for Restaurants & Operators In Food Industry
As we stated earlier, the overall online scenario for placing a simple food order has changed.
Part of the reason was associated with the Covid-19 incidence because it created enough resonance to push the Quick Commerce factor to the next level. Food business owners adapted to the changes quickly and the new service standards have superseded the previous benchmarks.
Consumers expect not only a quick turnover in terms of food deliveries, but also want the restaurants to process such orders quickly. If you are a restaurant owner, you already know that there are numerous food delivery service benefits waiting to be explored – i.e. if you haven’t partnered yet with an online direct food ordering & fleet management service provider yet.
Here are some of the key food delivery service benefits that you need to know right now!
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Faster Order Processing
All thanks to direct food ordering systems that are set in place these days, customers rarely have to place calls to get their food deliveries made.
Orders are still placed through a phone at customers’ end, but these days there’s an app for that! Your customer simply logs on to his virtual online food ordering app account to add items to his cart and then proceeds to checkout.
The entire “process” takes about a minute or two – all thanks to the latest technology solutions that are part of the Quick Commerce in the restaurant industry. As a restaurant owner, if you have not yet signed up for a vendor account on a direct food ordering, or fleet management services website, such as Blink, by now, you should go ahead and do that.
This way, whenever your customer places an order, you will get instant notifications at your end. There is a minimum chance of “messing” up orders since the entire process is automated and done through app-based tools.
You are looking at reduced time, increased order volume, and an upward spike in your total sale per order.
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Improved Customer Management
One of the food delivery service benefits for restaurants is easier and improved customer management.
These systems come with a fully embedded customer management portal at the back end. For instance, Blink’s CRM system grants a detailed overview of customer sales, New Vs. Canceled Vs. Active orders, per customer lifetime sales, and much more.
Case in point, whenever any of your customers place a food order, the software technology has enough bells and whistles to help you monitor the entire order process from the time it is cooked and to the exact moment, it is delivered.
Thanks to GPS tracking, geolocation, and delivery rider management portal (*also known as fleet management portal), Blink Co. helps restaurant owners to actively manage their customers and associated orders on the go.
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Online Food Delivery Service and Orders Available 24/7
All thanks to the innumerous food delivery service benefits, these systems continue to function beyond your active business orders. The always online availability of an online food ordering system allows customers to place their orders without any hassle.
In case, these orders are placed outside of active business hours, the system queues them up and sends notifications to at the back end. Depending on the nature of food, and the fact that you might be in the business of delivering non-perishable items, all of these orders can be consolidated for delivery the next day, or later.
Online delivery and ordering systems for restaurants and retailers have a positive effect on the scalability aspect of the business. Based on your increased order volume, you can hire more employees, or schedule deliveries during different time slots of the day.
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Create Faster & Better Online Food Menus
Depending on the food ordering and delivery services platform your restaurant signed up with, you can get access to tons of back-end features.
For instance, Blink Co. offers restaurant owners the ability to create online menus within a few minutes. This process is easier and absolutely free since you don’t have to account for the cost of coordinating with your designers, or a printing press to execute small changes in your food order menu. Since everything is managed through a smart dashboard at the back-end, your online food ordering platform grants that degree of flexibility that reduces time, and greatly improves results.
With Blink food order menu
- Set up daily discount promos, special food order menu deals, etc.
- Create and test different online menu placements with interactive images, pricing details, and more.
- Advertise and push up short-expiry food items to the top fold of the customer-facing online food ordering app, website, or vice versa.
Due to such food delivery service benefits, you can be sure that upselling will continue to happen if you are gauging customers the right way. That means that if you have properly engineered your online food order menu, your customers will spend more money than they originally intended in the first place.
If dessert or specialty food item of the day is bundled with a low-performing dish and moved to the top of the customer-facing food ordering app, there’s a higher chance of upselling. Try different variations to see which one works to your food ordering business’s advantage.
Why Food Delivery Is Important?
As the world progresses, society becomes busier and busier. People are always on the go and don’t have time to cook or even sit down for a meal. It is where food delivery services step in. Restaurants can now have their food delivered straight to their customer’s doorstep.
Food delivery services are becoming increasingly popular, especially in busy cities. They offer a convenient way for people to get their favourite meals without leaving home.
There are many benefits of using a food delivery service for the restaurant and the customer. For restaurants, it is a great way to increase sales and reach a wider range of customers. It also allows them to focus on what they do best – cooking!
Are Food Delivery Services Worth It?
While there are a lot of benefits, there are some drawbacks to using food delivery services. We must evaluate if the benefits outweigh the flaws and conclude if these food delivery services are worth it. It can be pretty expensive for restaurants to use these services, and they may lose money on each delivery. Customers may not always be happy with the food they receive, as it may not be fresh or hot.
Despite these drawbacks, food delivery services are becoming increasingly popular and are here to stay. In the coming years, we can expect to see more and more restaurants signing up for these services to reach a wider range of customers. Who knows, maybe one day we will all get our meals delivered straight to our doorsteps!
What Food Delivery Makes The Most Money?
Many food delivery services are available, each with its advantages and disadvantages. Some popular food delivery services are Uber Eats, DoorDash, and Grubhub. Each has a different fee structure, so it is essential to do your research to see which one will be the most profitable for you.
What are the Factors Influencing Customer Decisions to Use Online Food Delivery Services?
Several factors influence a customer’s decision to use online food delivery services. Some of these include convenience, cost, and time.
Convenience is a significant factor, as people are often very busy and don’t have time to cook or go out to eat. Online food delivery services offer a convenient way to get your favourite meals without leaving home.
Cost is also a significant factor, as people always look for ways to save money. Many food delivery services offer discounts and coupons, saving customers money on their orders.
Time is another critical factor, as people are often pressed for time and need to get their meals quickly. Food delivery services can be very fast, with some orders in as little as 30 minutes.
Food Delivery Service Statistics One Should Be Aware Of in 2021
-The food delivery market is expected to be worth $200 billion by 2025
-There are over 100 million active users of online food delivery services
-The average order value is $25
-50% of customers say they are willing to pay more for a faster delivery
-66% of customers say they have used a food delivery service in the last month
As you can see, food delivery services are becoming increasingly popular and are here to stay. If you are a restaurant owner, it is essential to consider signing up for one of these services to reach a wider range of customers. Additionally, if you are a customer, you now have many options available to you when it comes to getting your favourite meals delivered to your doorstep.
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Conclusion
Pandemic or not, your restaurant will always experience uncertain situations that will call for extra measures. The food delivery service benefits that we stated in this post merely scratch the surface. There’s a whole depth of features at different levels that make it easier to operate and manage the online aspect of your food business these days.
We recommend trying out Blink Co.’s food ordering & fleet management platform for your restaurant today. It’s cheap, it’s reliable, and works like a charm to help you aggregate more business in the near future. Book a free demo today and see how Blink works to your business’s advantage.
Good luck
