Do you know about gluten free marketing? If not, you’re in for a treat!
In this article, we’ll discuss gluten free marketing. We’ll also provide tips on what gluten free marketing actions to take, and how to make your gluten free products as appealing as possible to consumers.
The Rise Of Gluten Free Marketing
According to several consumer studies, a gluten-free diet has become one of the most popular health food fads in the United States in recent years.
Gluten sensitivity/intolerance is rising in the United States, and consumers believe gluten-free foods are healthier than non-gluten-free foods.
While gluten-free claims continue to pique customer curiosity and improve self-esteem, the overabundance of gluten-free claims made by food businesses has had a limited influence on consumer purchase decisions more recently.
Gluten-free food marketers may still profit from adopting the claim, but other claims, such as “organic,” “no added sugar,” “low carb,” and so on, may also pique customer interest in their products.
Gluten Free Products Market
The global gluten free products market is growing rapidly, and it is expected to reach above 6.2 billion by 2030.
The main reason for this growth is the increasing awareness about gluten free diets amongst consumers worldwide.
Increasingly, people are seeking out gluten-free foods and beverages to maintain their health and well-being.
There are several factors driving this trend towards increased uptake of gluten-free foods among consumers around the globe:
- The growing interest in healthy eating options
- Rising incidence rates of various diseases such as celiac disease
- Growing concern over food intolerance among customers
Gluten Free Advertising
Gluten free advertising can be a great way to reach out to potential customers who may be interested in avoiding gluten.
So, what should you do to market your gluten-free products and continue to impact your customer’s buying habits?
Having your gluten-free goods recognized by a program is a fantastic method to advertise your gluten-free options.
Validation may also persuade social media influencers to collaborate with your restaurant. Validation ensures that the gluten-free alternatives you’re promoting are made according to the highest standards for safe gluten-free dining.
Working with a validating organization has the added benefit of delivering free advertising by mentioning your restaurant in social media postings, mailings, and online directories.
With more restaurants adding gluten-free choices to their menus, businesses that wish to stand out must build trust with gluten-free customers.
Validating your restaurant is a simple way to gain trust and generate attention for your gluten-free products.
Adding a gluten-free button or label to your POS system is a quick and straightforward method to customize guest receipts and inform kitchen workers that a client is gluten-free.
This labeling also highlights to your customers that you appreciate their business and take their dietary requirements seriously.
To effectively promote your gluten-free cuisine, you don’t need to reinvent the wheel.
One simple step you can take is to declare that you have gluten-free cuisine in your marketing materials.
However, with the COVID-19 pandemic bringing everything online, you might also want to emphasize the availability of this option on your website.
Make an announcement on your website or social media pages that you provide gluten-free choices.
Free Restaurant Marketing Ideas for Gluten Free Marketing
There are many different ways that restaurants can market their gluten free items to customers. Here are a few ideas:
- Run social media ads specifically targeting people who live with Celiac Disease or Gluten intolerance. This could include posts about exclusive deals and menus that have been specially designed for celiacs and/or gluten intolerants.
- Develop an online presence for your restaurant featuring easy-to-access information on what foods are safe for those with Celiac disease/gluten intolerance and tips on how best to enjoy them at your establishment.
- Take advantage of popular food delivery services like UberEATS and Postmates by arranging meetups near your restaurant so diners can sample the menu before buying anything outright.
- Develop a website specifically for gluten free consumers (or even just gluten intolerant people). This could include information about the restaurant’s menu and specials, as well as blog posts about ingredients and food allergies.
- Create Twitter accounts and Pinterest boards devoted to gluten free cuisine, promoting recipes and dishes from the restaurant.
